Product-led marketing that drives MoM growth
Popular is a product marketing agency that focuses on driving your key growth metrics: from higher feature adoption and conversion rates to lower churn and increased lifetime value.
Are you experiencing growth challenges with your product?
Product companies like yours deal with dozens of moving parts every day and even just identifying what's preventing or slowing growth down can become tricky:
New product launches
Launching a new product is exciting but also full of marketing potholes like unclear messaging, high ad spending, or low signups.
UX loosely tied to sales
The product’s functionality isn’t always tightly linked to the buying process, making the sales process too long and increasing friction.
Traditional agency costs
You have a good product in hand but getting marketing help forces you to consider eye-watering (and high risk) $50k+ contracts.
Crowded competitive space
With all the easy access marketing avenues available in 2024, there’s also way more competition and complexity to navigate.
Popular is a no-fluff agency that ties your product's marketing directly to your growth KPIs
We're not here to convince you that building a new website will increase your sales (it won't). We're here to knock your product's growth metrics out of the park:
Product marketing that yields results by design
Jobs-to-be-done user research
Brand positioning & messaging
Product-led growth (PLG) consulting
UX-driven software development
Marketing stack optimization
Behavior analytics & CRO
Campaign management
Revenue operations
Sales enablement
Successful products we've helped launch
In anticipation of a large agriscience conference, Quill engaged Popular to launch a website for their new software product within just a few weeks. Popular started with the brand’s positioning, delivering all the copywriting beforehand, and then built the visual identity on top.
With their V2 release on the horizon, ManyRequests reached out to Popular for help with their positioning, messaging, branding, and web development. Popular designed a new navigation, made the value proposition clearer, and revamped ManyRequests’ content.
Ambulatorio Facile came to Popular with a big challenge: “How can we present our pharmacy-tailored CRM in a way that helps us sell more high-ticket licenses?” To solve this, Popular advised and implemented a revised UX and brand positioning, including materials to facilitate sales.
With a small team working on the project, Kickscan needed help with developing their frontend user interface and overall application UX. After reviewing their existing design system, Popular delivered a fully-interactive Storybook written in React and implemented each component in the app.
What our customers say
The Popular team is extremely reliable, they deliver amazing work on time and are capable in marketing, design, and development—impressive!
Arrigo and his team helped us bring Quill’s value proposition forward and delivered a polished website that we love sharing with prospects.
Popular’s team was instrumental in launching our CRM software and helping us stand out in the crowded pharmacy market.
Pricing
Take your product to market quickly with transparent prices covering the entire process
Start with a 30-day trial to test Popular’s PM services, then choose a rolling 3- to 6-month engagement. Some of the activities we can carry out:
Figma prototypes- User research surveys
- Brand positioning & GTM
- Content audit (e.g. blog, social)
- CRM strategy / sales materials
- Conversion rate optimization
- Animations & illustrations
Figma prototypes- All trial activities
- Frontend dev (UX / UI)
- QoQ campaign management
- Cross-channel advertising
- SEO & content marketing
- User event tracking
- Sales prospecting
- All 3-month activities
- Full product strategy
- Revenue operations (RevOps)
- Documentation & roadmapping
- Data analysis / integration
- 1:1 customer interviews
- Custom software dev